Make Your Customers Sign Another Contract With You

CONSISTENT EXCELLENT CUSTOMER SERVICE

Nothing beats this advice and it’s a can’t-miss strategy.

Keep them happy. Deliver an excellent performance every time, in every way possible. Even better, exceed their expectations.

Our customers already expect us to do what they paid us to do; by hiring our service, they had started to believe that we could do the best service out of all their options. So now as a thriving personal trainer, you want to exceed those prior expectations and perform more satisfactorily. Bear in mind that this advice also speaks about the tiny details in the process---regular updates about the project, respectful communication, seamless transactions---all the works.

Make sure that you give your customers plenty of reasons to be impressed, so they will be left with no chance to check out your competitors. Do this and you’ll be the only name in their mind for the next projects.

FIRST-NAME BASIS

In here, we are after the benefits of knowing your customers beyond the formalities. Ask your customer if you can call them by their first name. It will give a boost to your partnership early on.

If your customer’s name is Julia Montego, calling her Julia will send a sense of friendliness and familiarity. On the other hand, calling her Ms. Julia or Ms. Montego will only create barriers. Could you imagine yourself training and feeling at ease around someone that you have to call Miss or Mister? How long do you think before you can form an effective partnership? Will you even form a partnership at all? You can’t train effectively if you constantly feel awkward. What customer would want to return to an awkward service?

You want to make your customers feel comfortable with you that they don’t have to feel shy to reach out whenever they need your assistance. And don’t worry, it’s possible and it’s easy to be friendly while being professional too.

Remember that as a fitness expert who provides hands-on and/or virtual guidance, it is upon you to make your customer’s experience as comfortable as possible to motivate them to train with you again.

CUSTOMER INCENTIVE PROGRAMS

In Fitterpreneur, we provide competitive bonuses to our clients to show our gratitude for their continuous support and membership with us. It’s our way of showing them that we not only value their trust, but also, we commit to keep them satisfied and more successful.

For your business, we understand that you may not be at a position where you can offer discounts, and that’s okay. There are other ways in your process where you can pull a competitive incentive, like an extra day of personal training if they book you for a month in advance, or a free consultation if they purchase your VIP program. Best if you could study your client’s silent needs then create a personalized offer.

Every customer feels that they deserve to be given incentives. Don’t disappoint them!

UNANNOUNCED BONUSES: MAKE IT MORE THAN JUST EXERCISING

This one isn’t a must, but it will surely mark good impressions in your client’s mind. The reactions of our clients in Fitterpreneur whenever we bring them surprise gifts are priceless.

Other unannounced bonuses can be in the form of simple but thoughtful messages. Forget electronic mails that just get ignored most of the time. Send them letters by mail for special occasions and you’ll surely warm their hearts.

Remember, you don’t always need to treat them to a bonus, but whenever you can, surprise them and make them the happiest customer of that day.

PORTFOLIO OF CUSTOMER STORIES

Create a visual reminder of what you have done for them and how much have changed since they hired you. This will create a sense of attachment in them that you can use to your business’s advantage.

Always be ready to present your clients’ success records. Their stories are legit proof of what you can do, more convincing than your certifications.

Strike out the doubt in your customers’ mind by presenting your proven track.

CUSTOMER REVIEW

Now there are 2 very crucial assets to this step. First, ask for feedback and actually listen to what they have to say, even encourage them to think of a suggestion to improve the way you can do business with them. Your business must always improve, and your customers’ ideas are the perfect way to do just that.

Second, by kindly asking your customers to give a review, you are also indirectly asking them to remember the highlights of your training together. How’s that for reminding them that you are an awesome fitness partner?

SET UP CRM(Customer Relation Management)

A messy or tedious transaction is an experience-killer. Avoid it at all cost. Create a hassle-free but informative process that will favor your customer’s convenience most. If your resources will allow it, employ an automatic system or application. You may have to spend extra, but the time it will save you will surely pay off eventually. From Customer Relation Management to Customer Revenue Multiplier.

Fitterpreneur has collected effective tactics over the years for expert handling of customer experience. Chat with a member of our team about them.

THANK THEM & FOLLOW UP

The tiny details are often neglected by many business owners. While it won’t make much of an impact on their overall experience with you, a simple thank you will still earn a place of appreciation from your customers.

Even if your customer doesn’t sign another contract with you, don’t take it as closing the doors. Continue to keep in touch and continue to improve your services. You never know when a knock will happen.

What do you think of our tips to help you increase retainer customers?

Which one did you like the most? Let us know your thoughts by commenting below.